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Traveling with your bike has never been easier.

Privacy policy.

Safe Bike, a brand owned and operated by Raceline Coaching Ltd, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our products, services, or website.

By using Safe Bike services, you consent to the practices described in this policy.

1. Data We Collect

We may collect the following types of personal information:

a. Information You Provide Directly:

  • Name, email address, phone number, billing/shipping address

  • Account information if you register on our website

  • Payment details for purchases (processed securely via third-party payment providers)

b. Information Collected Automatically:

  • IP address, browser type, operating system

  • Device information, pages visited, time and date of visit

  • Cookies and other tracking technologies

c. Information from Third Parties (if applicable):

  • Social media profiles or accounts used to sign in

  • Information from partners or service providers

2. How We Use Your Data

We use your personal information for purposes including:

  • Providing and managing our products and services

  • Processing payments and delivering orders

  • Responding to inquiries and providing customer support

  • Personalizing your experience and improving our website/services

  • Sending promotional communications (with your consent)

  • Compliance with legal obligations and protecting our legal rights

3. Legal Basis for Processing

We process your data based on:

  • Your consent (e.g., marketing emails)

  • Contractual necessity (e.g., fulfilling your orders)

  • Legitimate interests (e.g., improving our services, fraud prevention)

  • Legal obligations (e.g., tax and accounting requirements)

4. Sharing Your Data

Safe Bike does not sell your personal information. We may share your data with:

  • Service providers and partners for payment processing, delivery, or IT support

  • Legal authorities if required by law or to protect our rights

  • Affiliates under Raceline Coaching Ltd to operate our multi-concept cycling business efficiently

All third parties are required to protect your data in accordance with this policy and applicable law.

5. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Enhance website functionality and user experience

  • Track visitor behavior for analytics and performance

  • Deliver relevant marketing content

You can manage your cookie preferences through your browser settings.

6. Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal, tax, or accounting obligations

  • Resolve disputes and enforce agreements

After this period, your data will be securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access and obtain a copy of your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion or restriction of your data

  • Object to the processing of your data

  • Withdraw consent at any time (without affecting past processing)

  • Lodge a complaint with a supervisory authority

To exercise your rights, please contact us at: [Insert Email].

8. Data Security

Safe Bike takes appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

9. International Transfers

If your data is transferred outside the UK, we ensure appropriate safeguards are in place to maintain data protection standards consistent with UK GDPR.

10. Children’s Privacy

Our services are not directed to individuals under 13 years old. We do not knowingly collect personal data from children. If we learn that we have inadvertently collected data from a child, we will delete it immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on our website with the effective date. Your continued use of Safe Bike services constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact:

Raceline Coaching Ltd – Safe Bike
Email: safe.bike.box@gmail.com